OVERVIEW The Trevor Project is a non-profit organization that provides crisis intervention and suicide prevention services to LGBTQ youth, ages 13-24. The company wants to refresh their current brand and create an ad campaign supporting their efforts to recruit volunteers and reach young people in need of Trevor services.
SOLUTION With a youthful target audience in mind, I refreshed the organization's identity with more concise wording to simply read Trevor. The color palette shifted from primary orange to an eye-catching combination of magenta and blue, and new brand elements were incorporated into the company website and a multi-media advertising campaign. A video animation ad was created specifically for social media platforms to target the primary demographic of at-risk LGBTQ youth. Distinct and direct brand messaging, along with striking imagery of real teens, helps to humanize the updated visual identity.