AMI IPAPO-GLASS
mover. shaker. designer.
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TREVOR

CATEGORY
Branding/Advertising/Web Design/Motion Graphics

OVERVIEW
The Trevor Project is a non-profit organization that provides crisis intervention and suicide prevention services to LGBTQ youth, ages 13-24. The company wants to refresh their current brand and create an ad campaign supporting their efforts to recruit volunteers and reach young people in need of Trevor services.

SOLUTION
With a youthful target audience in mind, I refreshed the organization's identity with more concise wording to simply read Trevor. The color palette shifted from primary orange to an eye-catching combination of magenta and blue, and new brand elements were incorporated into the company website and a multi-media advertising campaign. A video animation ad was created specifically for social media platforms to target the primary demographic of at-risk LGBTQ youth. Distinct and direct brand messaging, along with striking imagery of real teens, helps to humanize the updated visual identity.

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