OVERVIEW San Diego City College needs a visual identity for its new cultural resource center, which will provide a safe space on campus where students can study, recharge, and receive counseling services. The center, which aims to serve the school’s considerable minority population, will include a specific resource area for undocumented students affected by the Deferred Action for Childhood Arrivals Act (DACA). The Spanish word subir, which means “to rise up,” also doubles as the center’s acronym, Students Uplifted By Instructional Reform.
SOLUTION I worked collaboratively with a student design team for SUBIR. We wanted to incorporate a vibrant color palette and ethnic patterns to evoke feelings of community and optimism. In logos and signage we used the school’s official typeface, Whitney, to maintain consistency with other City College graphics. A butterfly icon was created as an inspirational symbol for the Dreamer Resource Center. My specific contributions to this project were pattern design, ad campaign design, and environmental graphics. Translucent overlays were installed on windows to create a Mondrian-inspired stained glass effect, drawing visual interest from streetside pedestrians and emphasizing the geometric patterns of the building's mid-century architecture.