OVERVIEW Rebel Belle is a pop culture publication curated with a young feminist perspective. Its mission is to broaden the spectrum of traditional teen zine content to include social consciousness and political activism. With a target age range of 16-21, Rebel Belle is following the trend of a "digital-first" format with a weekly updated website and online subscriptions. The company needs a fresh look for its branded items and quarterly special edition themed magazines, which will soon be replacing monthly printed publications.
SOLUTION Rebel Belle's masthead is set in the hefty Knockout Ultimate Heavyweight (modified by a few rebellious reflections of the counters) and is contrasted with a lighter tagline in Sweet Sans. Headlines are set in Oswald, a condensed typeface that works well with the narrow magazine layout. The editorial-friendly slab serif Adelle is used for body copy. I created a pattern using the masthead counter shapes and a logo mark using the letterforms. These elements, paired with warm retro colors, comprise a unique visual identity that is both feminine and strong. Branded swag items supporting activist culture appeal to this youthful demographic.